After an ALIGN literature review revealed a lack of research on how broadcast media contributes positively to gender norm change, Faria A. Nasruddin has developed a series of case studies for the ALIGN platform that draw on the experiences from individuals and organisations in three key sectors: (1) education-entertainment, (2) commercial media, and (3) news media and journalism. Participating organisations include: Population Media Center, BBC Media Action, the Geena Davis Institute, the Representation Project, Sahiyo, Sancharika Samuha, and the Global Media Monitoring Project. These case studies, although varied, all revolve around the question: How can organisations mobilize broadcast media to effect positive gender norm change? What are the most effective strategies, and what are their results?
To launch the case studies, ALIGN hosted a webinar with media practitioners, journalists, and researchers from South Asia to dialogue about the state of the South Asian media industry in terms of gender representation and how to tap into the transformative potential of broadcast media. Topics discussed varied from the effect of the #MeToo movement on the media industry to how to make education-entertainment engaging and effective. The diverse panel of speakers both highlighted the progress of those leading the way in changing the broadcast media industry and prompted key questions that the case studies address in greater depth.